Business Updates: Rosewood & Dayes

As you all know, earlier this year an exciting development in the business was made when Rosewoods' Directors and major shareholders; Neil & Bev Panter made the decision to sell a majority stake in Rosewood to Dayes, effective 1st July 2022. The senior team at Rosewood will use this opportunity to continue pursuing their ambitious growth plans.

Neil and Bev Panter:

 "After 27 years of continuous growth, we have reached the point where it would be beneficial to team up with a bigger group to ensure further development of our company.

Dayes has distribution power in Europe and additional category expertise to complete our offer. Together with Dayes we can cover the full range of pet treats and accessories and offer a brand,ed portfolio with proven success around Europe. We feel that within Dayes our entrepreneurial spirit is appreciated, and we are able to utilize our joint strengths to ensure a strong future."

Wouter Meijerink, CEO Dayes:

 "Over the last 12 months we have become acquainted with the Directors of Rosewood. We were impressed with how they have built their pet care business over the last 20 plus years. They have become a key partner for many UK retailers, are driven by expert knowledge in pet care and are renowned for their product innovation

Rosewood's treat offering is complementary to the existing Dayes pet treat range. Additionally, Rosewood is considered a leader in pet accessories, where we see many opportunities in the EU. This is a great flt and we see a great future for the collaborationbetween Dayes and Rosewood.

With the Rosewood team in our Group, we aim to be the leading European pet care specialist, offering a wide portfolio of pet products."

Who are Dayes?

Dayes are a leading category specialist and supplier of everyday essentials. Dayes offer brands like Sorbo, Tala, Best for your Friend, Pets Unlimited, Zenner, Healthpoint & D,ermaVl O in health eare, home care, personal care and pet care categories.

Their concepts & brands are based on strong marketing& data insights, working with European food, online and drug store retailers. Dayes manages the entire supply chain from global sourcing & offer a wide range of distribution models to service our numerous customers.

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